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CONSUMER INSIGHTS>
Five principles for packaging new products
New products are the lifeblood of nearly every company's growth
strategy-and the source of enormous investments in development,
 research and advertising. Yet despite these efforts, it's undeniable
that the overwhelming majority of new products fail. New product success is largely dependent on effective packaging, yet new product packaging faces an even more demanding set of challenges. moreBRAND NEW>
Innocently Addictive Our makeover column features
dramatic rebranding initiatives where packaging is central to the
strategy. This month, we look at a Wisconsin confection company hoping to elevate itself to national brand caliber with a new logo, tagline, package design, web site and sales collateral. more
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PACKAGING THAT SELLS_GLOBAL
UNITED KINGDOM>
Compostable film keeps salad fresh and crisp
 Ninety percent of Sainsbury's organic fresh produce is available in
compostable, recycled or recyclable packaging. The retailer, set on
reducing its customers' household waste by half, recently selected
NaturePlus compostable film for its SO Organic Wild Rocket salad. more
AUSTRALIA>
Packaging goes to great lengths
12 inches is a fresh fruit syrup being marketed to bars and restaurants
 for mixed drinks. Named for the height of the slender bottle in which
it's packaged, 12 inches sports a label that is also 12 inches long,
printed on packaging tape that does double-duty as signage and
merchandising. more
UNITED KINGDOM>
It's a piece of cake
 Premier foods launched its Mr Kipling cake bites-bite-sized
individually wrapped sponge cakes-in a consumer-friendly flip-top
paperboard package. Each six-color, litho printed, cake-shaped package
contains 15 cake bites, available in strawberry & vanilla, lemon
and caramel flavors. more
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NEXT + NOW>
China restricts "excessive" packaging
A Chinese ordinance goes in effect this January to govern the size,
volume,  material and cost of food, beverage and cosmetics packaging,
including North American, European and other imports; the cost of
packaging, for instance, can't be more than 15 percent of the product
price. Brand owners, package designers, converters and even retailers
who bundle products in promotions will have to comply. more
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