|
|
|
| |
|
|
|
 |
| |
|
COVER STORY>
GLOBAL BRANDING: Achieving Balance
 Even in these times of economic turmoil and political conflict, the
march toward globalization has never been stronger. Companies around
the world are looking toward both established and emerging markets as
fair game, aiming to build strong brands on shelves from Latin America
to the European Union to China and Southeast Asia. more
INSIGHT FOR INNOVATION™:
Revving up the drive-thru experience
 The fast-food drive-thru has become an American cultural icon on par
with the muscle car and the burger itself. And its status is confirmed
each and every day as millions of us drive up to the "big board", shout
our needs and wants into a speaker box, then drive around the dark side
of a building to see our food passed to us through a teller window. more
|
|
|
PACKAGING THAT SELLS>
Miller Lite by the pint
 Miller Lite is testing a 16oz aluminum pint bottle throughout much of
the Midwest and South through the end of the year, focusing on the
convenience retail channel. The resealable bottles feature a wide 38mm
opening, said to provide a smooth flow, and are 100 percent recyclable. more
Appealing to the everyday
Tableaux is a lifestyle wine brand anchored around the idea of everyday
accessibility. The brand name, defined as a striking scene, was chosen
to evoke that idea, while the die-cut, self-adhesive label literally
depicts it, creating the profile of a cocktail scene. more
Premium water for kids
 Evian is encouraging sugar-wary parents to send their kids back to school with Evian Les Petits, 330mL bottles of natural spring water
that fit neatly in lunch sacks and in tiny hands. The bottles feature
fun images of sea creatures on the labels. more
|
|
|
NEXT + NOW>
A buck for your box?
 A useful service for reusing corrugated shipping and moving boxes,
www.BoxCycle.com
connects people and businesses that have excess boxes with those who
need them. Buyers enter their zip code for a list of sellers in their
area, arrange a pickup appointment and pay for their purchase via
PayPal online. more
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
USA |
|
|
|
|
| |
|
|
| |
|
|
|
|
|
