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NEXT + NOW>
RESEARCH: CONSUMERS EAT MORE WITH SMALLER PACKS
It's logical to assume that consumers believe they'll eat less of an indulgent item like ice cream if they eat from smaller, portion-controlled packaging, but a study published in Journal of Consumer Research in June suggests that, in fact, they eat more. Participants in the study who were presented with larger packages deliberated more about how much to eat and actually consumed less than those who were offered the same product in smaller, portion-controlled packs. The authors of the study say that larger packaging sizes may, in fact, reduce consumption.
more
BRAND NEW>
THE EVOLUTION OF A HERITAGE BRAND
 The story: Established in 1971, the Crock-Pot® brand
introduced consumers to the concept of slow cooking. But as anyone who
has since retired her avocado-hued slow cooker can tell you, a lot has
changed since the brand's inception.
The challenge: The practice of slow cooking is
enjoying a resurgence in popularity, likely due to consumers' busy
lifestyles and a growing focus on healthy eating. But the Crock-Pot
brand's identity, and packaging, had become dated, and its marketing
team decided a redesign was in order. more
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PACKAGING THAT SELLS>
More green in the works
The Clorox Company is continuing its green efforts with a line extension for its Green Works brand. The new product, a natural dishwashing liquid, features biodegradable plant-based ingredients and recyclable packaging. Green Works' entire line carries the EPA's "Design for the Environment" logo, which recognizes brands that use environmentally preferred chemistry, and also the Sierra Club's logo, which marks the brand's commitment to financially support the environmental organization. Green Works dishwashing liquid comes in five scents and retails at a suggested price of $3.59.
more
Smaller Tropicana easier to pour
Tropicana Pure Premium No Pulp Original Orange Juice has reconfigured its packaging into an easy-pour pitcher. The kosher-certified product retails in an 89oz HDPE bottle with an integrated handle and a flip-top cap that sits over a foil seal. The brand's Orange Juice with Calcium, Orange Juice with Lots of Pulp & Calcium and Home Style Orange Juice are also being repackaged in the new format. While the new bottle size is said to be seven ounces smaller than its most recent configuration, it's refreshing that Tropicana is trying to offer some consumer utility at a time when many brands are simply shrinking their packaging (and mostly keeping the
same price points). more
PET goes black
White Rock Distilleries has commercialized the first opaque black PET liquor bottle with a custom 1.75L bottle for its Ryan's Irish Style Cream Liqueur. Last year the Lewiston, ME-based company converted its 750mL and 1L sizes from light-brown stock glass to 
proprietary black glass bottles. "That's when we decided to invest in custom molds that would come as close as possible to extending the look of our new glass to PET," says Marguerite Provandie, associated director of marketing for the company. In addition to achieving a black opaque color, the brand was able to closely duplicate the "brow" over the top of the label and the crest on the shoulder of the glass version in this new PET bottle. (Bottle: Amcor PET Packaging,
www.amcor.com; Tamper-evident closure: Berry Plastics,
www.berryplastics.com). more
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| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
USA |
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