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CATEGORY ANALYSIS> PETS
MAKING MEALTIME FUN AND HEALTHY
Poised to launch its Sniffers Shake-Ins meal enhancer, brand owner Chomp had a tall order: it needed a package with colorful graphics that communicated the excitement, flavor experience and user convenience of the brand new, all natural pet product. The brand settled on a corn-based film shrink label, an environmentally friendly, compostable and sustainable material that reinforces its all-natural positioning and delivers ample billboard space for the new product. Color signals each of the three varieties-real baked chicken real bacon and real liver flavors. (Label converter: Gilbreth;
www.gilbrethusa.com; EarthFirst PLA: Plastic Suppliers;
www.earthfirstpla.com)
ORGANIC COOKIES FOR THE URBAN DOG
Sojourner Farms Natural Pet Food Company has changed the look and feel of the packaging for its Sojos family of products. New packaging for Monzie's Organic Cookies features a metallic brown and baby blue box decorated with an urban contemporary design and hand-illustrated pooch. The box also features a circular die-cut window so that consumers can see the tasty treats inside. The new packaging design motivated the brand to update the shape of the cookies as well, and the now round treats echo the circular pattern and window on the carton. The organic, human-grade cookies are wheat- and corn-free, with no artificial ingredients or chemicals.
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BRAND NEW>
MESSAGE IN A BOTTLE
The story: Ethos Water was founded by Peter Thum
and Jonathan Greenblatt with the simple idea of creating bottled water
to help children around the world get clean water. Thanks to  Ethos
corporate charity, five cents from every bottle sold is donated to
humanitarian water programs.
The goal: Packaged in a stock 700mL bottle, the brand
used a minimalist approach to communicate its identity through
packaging. But with a heightened market profile, expanded distribution
and burgeoning success, the time was right for a major package
redesign, both in structure and graphics. more
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PACKAGING THAT SELLS_GLOBAL
UNITED KINGDOM>
Feeding Time Gets a Little Easier
 H.J. Heinz Company recently relaunched its Nurture Growing Baby
Follow-On Milk product in a rigid paperboard can that makes portion
control and preparation easy, and protects the product inside. Made
from two layers of recycled paperboard that are spiral wound and
feature a high barrier liner, the cans lock out moisture and oxygen
that can compromise the nutritional integrity of the powdered infant
formula. more
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| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
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