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GETTING IT RIGHT>
How Can Private Label Brands Lead Innovation?
 Private label brands are growing as retailers use them to differentiate their stores and build loyalty. In an effort to drive past a 20 percent unit share, retailers are moving their private label brands toward more distinctive, premium labels, and they are promoting their brands with in-store support and print.
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Wine Packaging Takes the Grape
The wine industry, so rich in heritage, has long been known for its conservative approach
 to packaging. But thanks to the continued proliferation of wine brands, that is changing, particularly in North America. For some time now, New Worldwineries and importers have been differentiating their brands not only through the characteristics of their wines, but also through packaging materials and decorating techniques.
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PACKAGING THAT SELLS_GLOBAL
UNITED KINGDOM>
Think Reusable, Not Disposable
 With bottled water still taking a hit from environmentalists, Brita
teamed up with designer Orla Kierly to introduce a trendy, and green,
500mL reusable water bottle. Made from 100 percent recyclable
materials, the Wottle is designed to allow Brita filtered water to be
enjoyed in style, and on the move. more
JAPAN>
Mix and Drink Green Tea
Oi Och Matscha ready-to-drink green tea, from Japanese tea brand Ito
En, is brewed from prime first flush green tea leaves, the first
harvest of spring. The brisk, refreshing drink is all natural,
unsweetened and contains "catechin" tea antioxidants. more
NEXT + NOW
All Eyes on Your Recycling Bin
 Residents in the London borough of Brent could face a £1,000 ($1,914
USD) fine if they fail to recycle packaging, now that the Brent Council
has made recycling compulsory for its residents. "We collect your green
box weekly so it is easy to see if you are recycling," the borough's
website says. more
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