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Nestle USA unveils new-to-the-world Jamba Juice RTD beverages
How do you successfully translate a brand's retail experience into a ready-to-drink package? Nestle USA's packaging manager Joanna Yarbrough and structural branding agency Product Ventures' Peter Clarke will share their experience in bringing the Jamba bottled smoothies and juicies package
 s to market. Speaking at BRANDPACKAGING's
Packaging that Sells
conference (October 2 + 3 in Chicago), they'll share how blogs, consumer workshops, choice modeling and selection groups contributed to the design process-and break down the new-to-the-world twisted bottle design at the center of it all! more
COVER STORY>
STORE BRANDS: IGNORE THEM AT YOUR PERIL
 A weak economy and retailers' increasing focus on private label is
creating a growing threat for traditional consumer packaged goods
brands. It is clear, though, that over the last few years store brands have
been increasing their share, with retailers more strongly emphasizing
them as a means of differentiation (and a path to nice margins) and
consumers growing increasingly more favorable toward them. more
Three Strategies for Generating Profits
  As structural packaging innovators, many of us tend to look at our
work as "improving the consumer experience" or "creating something
cool". It is all too easy to lose sight of the fact that structural
packaging innovation can, fundamentally, be a very powerful business
tool-one that has the potential to impact product profitability more
directly than any other brand building tool, including advertising or
graphic branding. more
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PACKAGING THAT SELLS_
STORE BRANDS
BOOTS> UNITED KINGDOM
 UK retailer Boots has launched a co-branded line of baby care products
with Disney. Housed in a triangular-shaped 300mL HDPE bottle with
rounded corners, each product has a debossed Disney Baby logo and a
unique Disney character featured on the front panel along with the copy
"Tested and approved by Boots baby experts". more
MARKS & SPENCER> UNITED KINGDOM
A family of butterflies decorates Marks & Spencer's new range of
beauty  accessories, turning the functional into handbag must-haves. The
collection includes a body brush, cosmetic mirror, light-up mirror,
blotting papers, cosmetic sponges and this package of mascara
correction buds. Each slim compact comes with 24 buds, which are filled
with a gentle, mascara remover. more
NEXT + NOW
Spirit and Beer Brands with "Badge Value"
L.A.-based creative agency David&Goliath took a simple approach in
 assessing what brands have the strongest "badge value"-imagery that
consumers associate with the brand and want to be connected with. They
conducted a small in-bar ethnographic study in California and asked
which brand patrons would prefer to have featured on a t-shirt. The
results? more
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| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
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