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 General Mills' consumer insights help maximize shelf presence
Consumers are bombarded by an overwhelming quantity of stimuli in the average grocery store. But through consumer insights work that goes beyond quantitative research, General Mills' Lisa Osborne is able to connect with shoppers to uncover which packaging "pops" on the shelf and why certain design elements gain their attention. Presenting
 at BRANDPACKAGING's
Packaging that Sells
conference (October 2+3 in Chicago), Osborne will open up about General Mills consumer insights work with Meyers Research Center, explain the company's "in-context philosophy", offer practical "how-to's" and share key learnings. She'll explaining how consumers shop and how to better leverage key elements that will maximize any brand's shelf presence.
more
Shopper Research>
Getting Past the Beauty Contest
 We regularly pre-test many packaging systems through quantitative
on-shelf assessments. On those occasions when new packaging systems
perform poorly in our studies, we're likely to hear a familiar refrain,
"They loved it in the qualitative..."
Qualitative research is rarely touted as "predictive", but it is
intended to lead marketers towards effective packaging solutions. However, qualitative findings are often misleading, which has driven
some marketers to abandon traditional group sessions for one-on-one
personal interviews (IDIs) or Internet-based screening studies. more
CATEGORY ANALYSIS> COSMETICS
 With the successful release of Sex and the City: The Movie, it
seems appropriate to venture into the world of beauty-specifically
what's been going on in the realm of cosmetics packaging. While Carrie,
Charlotte, Samantha and Miranda were unavailable for comment, I am sure
they'd agree there are plenty of cosmetics products and packaging that
dazzle the senses. more
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PACKAGING THAT SELLS_GLOBAL
UNITED KINGDOM>
"Green" milk in a jug
As consumer brands and retailers continue their quest for sustainable
 packaging, it seems that milk is front and center. Developed by Dairy
Crest in conjunction with UK retailer Sainsbury's, JUGIT is a
pouch-based packaging solution that uses significantly less packaging
material than conventional plastic milk containers. more
THE NETHERLANDS>
Hot and cold salads
Dutch private label brand Ah Albert Heijn hopes to address the issue of
packaging ready-to-eat salads with both hot and cold elements. Marketed
under the name Lauwwarme Maaltijdsalades (Lukewarm Salad Meals),
single-serving salads for the office or picnic are packaged in
segmented PET containers with a removable inner tray. more
NEXT + NOW
Recycling program offsets rising food costs
 Brands like Kraft, Evian and Stonyfield Farm and retailers like CVS and
Petco are signing on with RecycleBank, a recycling facilitator that
awards points to households based on the weight of their curbside
recyclables; points are redeemable for groceries and other goods from
these brands and retailers. An RFID-embedded recycle bin and a
single-stream recycling process (no sorting required by consumers)
simplifies the process. more
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| BNP Media
2401 W. Big Beaver Rd., Suite 700
Troy, MI 48084
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