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Marketing with meaning: the philosophy behind Pangea Organics' eco success
Joshua Onysko pursues profit with a purpose and, in the process, he has influenced others to reconsider their polluting ways. Founding Pangea Organics when he was just
 23, Onysko sources pure i
ngredients, pairs them with a bold identity and packages them in plantable cartons, recycled plastics and apothecary-style glass bottles to give visual life to his organic ideals. In just seven years, he's growing Pangea to be the country's largest cold-processed organic soap manufacturer, enjoying a 300 percent growth rate last year. Don't miss this chance to hear Onysko keynote
 BRANDPACKAGING's
Packaging that Sells conference (October 2+3 in Chicago) and learn why he's emerging as one of the biggest success stories in the green business movement.
more
BRANDINNOVATORS08
Eat Your Vegetables> Gigi Lee Chang, Plum Organics
 Though she is a third-generation entrepreneur, Plum Organics founder
and CEO Gigi Lee Chang says she never intended to go into business for
herself. But four years ago, the head of strategic planning for a top
marketing and advertising agency-and new mom-noticed something
different about her infant son's desire and interest in food, and she
saw an opportunity. more
Spinning Garbage into Gold> Tom Szaky, TerraCycle
 Green companies think they can charge premium prices," says
TerraCycle founder Tom Szaky. And though he could probably have an
easier time of it if his own eco-conscious company followed suit, Szaky
says the tendency for competitors to keep green products at the high
end of the price range is, in fact, helping him. "Since we're not doing
it," he says, "we're gaining a lot."
more
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PACKAGING THAT SELLS_GLOBAL
>UNITED KINGDOM
Margarine Brand Has a Knack for Packaging
Unilever's Latta margarine brand is notable for its dedication to
innovative packaging. Its latest effort is a double-pack concept that
consists of two 100g portion packs-labeled, respectively "Knick!" and "Knack!"-joined together across a perforated edge. Once purchased, the
packs are easily split, enabling the second to remain closed while the
first is in use, extending product freshness. The concept was developed
to meet the needs of a growing demographic of single occupant
households for whom a single margarine tub may be unsuitable. But the
dual tubs, supplied by RPC Bebo Plastik, are
also a convenient size for the office or a picnic. more
>TURKEY
You Can Take it With You
D'ose chocolate chunks give chocoholics a stylish alternative when they
don't have the time or inclination to eat a full chocolate bar. The
bite-sized pieces are packaged in a  round metal compact with separate
"yin"- and "yang"-style compartments containing 70 percent and 57
percent cocoa varieties of high quality Turkish chocolate. The case has
a hinged cap with two decorative plastic pieces and a tamper-evident
holographic tab. (photo courtesy of GNPD).
more
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NEXT + NOW
Altoids now a curiously strong...token
 Brand marketers covet "iconic" status for their packaging. And kudos to
the team at Altoids, who can claim that honor now that Hasbro has
designated an Altoids tin as a token in the latest installment of
Monopoly, the "Here & Now" edition. The new game also features NASA
space shuttle and flat screen TV tokens. more
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