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BRANDINNOVATORS08
A Wealth of Experience> Garnet Teo and Mark Walker, Wild Bunch & Co.
Garnet Teo, co-founder of Singapore's Wild Bunch & Co., learned an important lesson about packaging while working with renowned designer Milton Glaser in his New York
studio. "He taught me to focus on expressing the essence of product
through its packaging," says Teo. "Package design was borne of
experience and understanding." more
A Touch of Transformation> Carol Cady, General Mills
Carol Cady, director of packaging research and development at General
Mills, is determined to feel the pain points of retailers and
consumers, even if it means pulling an all-nighter at the local
Wal-Mart. In fact, she has done just that, more than once, bringing teams of
packaging developers to the store and working late into the night with
store employees to unload trucks and pallets and to stock shelves.
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PACKAGING THAT SELLS_GLOBAL
>UNITED KINGDOM
A New Look for an Old Favorite
Heinz has introduced a new look for its iconic tomato ketchup labels and packaging across Europe, the first significant new design to be 
introduced in more than 40 years. The new label emphasizes the message that the ketchup is "Grown, Not Made" and contains only fresh, natural ingredients. This tagline is featured prominently on the front of all packs under the image of a plump tomato on the vine. Heinz is also moving to a clear, recyclable PET bottle across the line. The material, which has glass-like clarity, was selected to emphasize the product's naturally rich red color. The switch to clear PET also reduces the weight of the bottles by as much as nine percent, saving almost 340 tons of plastic material each year.
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>ITALY
A Premium Take on RTD Coffee
A global joint venture between The Coca-Cola Company and illycaffe will bring a line of premium ready-to-drink coffee products to Europe
this spring. The products-caffé, cappuccino and latte macciatio-will be available in stylish premium cans that bear the illy brand mark. Graphics set on a metallic silver background allude to a refreshing splash of the coffee drinks, served chilled. Caffé is packaged in 150mL cans and the milk varieties are available in the 200mL size. All three offerings will be available in 10 European Coca-Cola Hellenic markets, including Austria, Croatia, Greece and the Ukraine.
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>GERMANY
Well-Dressed Fragrance Packaging
Fuel for Life fragrance from
global denim brand Diesel is packaged in a shallow flacon  shaped bottle
with casually sloping shoulders and a rounded body designed to feel
good in the hand. "In a young, very playful and creative way, it
communicates strong messages for the brand-reflecting the sensuality of
its fashion, its love of detail and the casual individuality of its
male or female wearer," says Burkhard Lingenberg of Gerresheimer
(www.gerresheimer.com) Group, which supplies the bottles. The masculine
flacon is packaged from the neck down in the rustic look of a tightly
laced, leather-like vintage bag. Its feminine counterpart is shrouded
in an open-lace elastic netting and topped with a gold cap. more
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