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BRANDPACKAGING is the only publication entirely focused on the role of packaging in the consumer product marketing mix.
BRANDPACKAGING speaks to the audience that makes the impact of packaging a reality: brand, product and group marketing managers; category managers; and product development, design and buying teams.
Our audience is made up of influential marketing, design and executive decision makers who work at the earliest stages of new packaging, where materials are discussed and where supplier input can have an impact on the final package itself.
Our focus is on strategy, development and trends. We take consumer, design and retail insights and material/technology trends and balance them against innovation objectives, consumer research, retail directives and brand marketing goals—what brands need to bring forth the game-changing packages of the future.
Our purpose is to provide an open forum of ideas, information and market insights that mirrors the current successes and opportunities in the consumer packaged goods industry.
BNP Media is one of the country's leading business-to-business media companies serving industry professionals across 50+ industries through magazines, custom media, enewsletters, website conferences, events and market research. BNP Media is commited to helping professionals succeed in business by providing superior information.
We have advertisers and readers around the world, and can translate our publications in any language, depending on our clients' needs. Founded in 1926, BNP Media is a fourth-generation, family-run business headquartered in Troy, Michigan with regional offices around the country.
Visit our website at www.bnpmedia.com
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BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.
On-Demand Consumers often choose products based on packaging, but how satisfied are they once they try to carry, store, open, use or dispose of the product package?
The April 2013 issue examines sustainabiltity and its place in brand packaging. You can also read the issue at the Digital Editions.
Take a look at Consumer Insight, our monthly infographic focus on current data and demographic facts happening in the groups you and your customer’s brands are reaching. This month examines personal care and health and beauty aids.
A design annual unlike any other, Design Gallery Volume 10 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story.
