Materials Update> Paperboard

August 12, 2008
/ Print / Reprints /
ShareMore
/ Text Size+


Give Your Brain a Buzz. For those who have grown weary of mere sports drinks, Brain Toniq touts itself as the “world’s first cognitive enhancement drink”. Packaged in a paperboard sleeve with a large “IQ” die-cut window, the multi-pack contains four cans of the organic, botanical-based, non-caffeinated “think drink” in a single row. An entry perforation at the top allows consumers to remove one can at a time without destroying the packaging. (Package design: MalowanyPerlmutter Creative, www.bestcoloradodesign.com; Paperboard: All Packaging Company, www.allpack.com)
Package Promises Slimmer Waistline. Multi-Grain Cheerios are a low-calorie extension of General Mills’ well-known cereal brand. Packaging for the line extension uses a shaped carton to clearly communicate the benefits of the dietary product: a slimmer silhouette. Despite its unique shape, the integrity of the offset-printed carton was not compromised, and the package meets all requirements with regard to storage, distribution, warehousing and display. (Paperboard: Graphic Packaging International, www.graphicpkg.com)
 
A Box Full of Magic. The first five installments of what will be the seven-movie Harry Potter collection are cleverly stowed away inside packaging designed to simulate the young wizard’s travel trunk. The Harry Potter Years 1-5 Limited Edition Gift Set is packaged in a round-cornered trunk made of chipboard wrapped in Hyflex Chrome and then antiqued with an overall embossed pattern. Inside, Disc Packs are held in place with a black grosgrain ribbon, a Velcro closure and foil-stamped embossed “wax” seal of the Harry Potter logo. (Package design and paperboard: Shorewood Packaging, www.shorewoodpackaging.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DG_2013Cover.gif
Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG