Nice Trick With Your Treat

January 22, 2008
/ Print / Reprints /
ShareMore
/ Text Size+
Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com).


Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com). The can features an ink, supplied by Chromatic Technologies (www.ctiinks.com), with phosphorescent pigments that emit a green glow in a dark environment to emphasize packaging graphics like the word Halloween; the mouth, eyes and nose of a large “orange-o-lantern”; and ghoulish eyes peering out of a black-and-purple forest. Cott packaged the soda in a smaller, eight-ounce format to underscore the product’s healthier positioning and to differentiate it from the sugar-laden treats typically offered during the holiday.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG