A New Achievement

Avon launched its ANEW Clinical Spider Vein Therapy in an angular, shallow tube and cap that reinforce the “clinical” positioning of the product.


Avon launched its ANEW Clinical Spider Vein Therapy in an angular, shallow tube and cap that reinforce the “clinical” positioning of the product. Created by World Wide Packaging (www.wwpinc.com), the lean tube mimics the appearance of a medical device and is topped by a push/pull cap that is said to be one of the “most complex ever produced”. The claim is bolstered by the fact that it took 14 different machine processes just to apply metal over the polyprophelyne cap. The cap also features a flexible pintel, a closure mechanism, which squeezes back into the tube when the cap is closed and, once inside, expands to create an especially tight seal.

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