From the editor

Not what's next, but what's important (this week)

January 11, 2011
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A look at the brand marketing and design stories that caught our attention this week, with an eye on what's important, not just what's next: 

Top 10 global rebrands of 2010. From Gap to Google, 10 brands that are entering the new year with revamped visual identities.

Starbucks talks logo redesign. Terry Davenport, Starbucks' svp of marketing discusses the brand's redesigned logo, which features more emphasis on the iconic siren.

How to pick the perfect brand name. BlackBerry, Dasani, Febreze: These are just a few of the impactful names that Lexicon Branding has created. The boutique firm talks to Fast Company about how to develop that perfect name.

The comeback brands of 2011. Forbes looks at ten classic brands (think Planters Peanuts and Little Debbie) that are combining nostalgia with updated identities to reconnect with consumers in 2011. 

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