From the editor

Make It Matter

February 13, 2012
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The media landscape is awash in noise and clutter; your brand has a few fleeting seconds to make a connection. When you make an investment-whether it’s of your time or in your packaging, you want it to connect, in the right context. You want it to matter.
A new economic reality requires new thinking, and BRANDPACKAGING’s Packaging that Sells conference returns for its 10th annual event with a single message: Make it Matter. The conference (more info at will be held Oct. 1-3, 2012, in Chicago, and we’re excited to announce an expanded and improved format.
To put it simply, you asked for more and that’s exactly what we’re planning to deliver. More keynotes; more sessions; shorter, more focused case studies; more shared learning and more opportunities to interact with your peers. We’ve expanded the event to offer two full days of education and networking in an inspiring and productive environment.
As always, Packaging That Sells is your go-to source for insights, innovation, inspiration and connection-making opportunities for brand marketers and their package design and development teams. Our presenters are inspiring thought leaders from CPG companies, retailers, package design firms and consumer insights/research companies.

I hope to see you this fall in Chicago for BRANDPACKAGING’s 10th anniversary Packaging that Sells! 


Jennifer Acevedo


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