Home » Heard! Heard! March 19, 2010 Reprints No Comments “We don’t want to just do the products that consumers want. We want to be inspired by consumer desires and surprise them with products and services they don’t expect.”- Estée Lauder CEO Fabrizio Freda in a Wall Street Journal interview Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. Related Articles Heard Heard! Heard! Heard! You must login or register in order to post a comment. Report Abusive Comment Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.