Front-of-pack nutrition labeling: more clutter?

January 1, 2009
/ Print / Reprints /
ShareMore
/ Text Size+


Major food and beverage manufacturers have committed to the Smart Choices Program, a front-of-pack nutrition labeling system expected to roll out in mid-2009. The goal is to offer a single, at-a-glance calorie information system for shoppers and to combat the glut of proprietary graphics that, until now, have marked the front-of-pack trend.

Getting major brands to commit to a single labeling system is an accomplishment, no doubt. But there's one glitch: the program consists of two graphics, the SmartChoice symbol and a calorie-info graphic. Apparently, there’ll be some flexibility in requiring both symbols on packaging. But, unless brands are enacting significant redesigns, we're skeptical that two additional graphic elements on already-cluttered packs (see image) will simplify choice-healthy or not.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG