Home » Heard! Heard! September 20, 2011 Reprints No Comments Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. - Steve Jobs, former CEO of Apple, Wired, Feb. 1996 Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. Related Articles Heard! Heard! Heard! Heard! You must login or register in order to post a comment. Report Abusive Comment Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.