July 29, 2010
The latest in Absolut Vodka’s city-inspired series is not a city at all, but a neighborhood. And it demonstrates how brands-even global ones-are adopting hyper-local outlooks. Limited-edition Absolut Brooklyn 1L bottles launched in collaboration with Brooklyn native Spike Lee and feature colorful labels that depict the Brooklyn stoop on which the filmmaker grew up. The Lars Olsson Smith seal, never before altered on Absolut packaging, is featured on this bottle with the brand’s founder wearing a baseball cap and glasses that are evocative of Lee.