Farm to Store in 24 Hours
July 29, 2010
Fresh & Easy’s “Farm to Store in 24” program brings just-picked fruits and vegetables from vetted California farms to its California, Arizona and Nevada stores in less than 24 hours. To let customers know when such produce is available on shelves, the retailer places a special label on the packaging. The program is evidence that the “eat local” trend is not a fad but a bonafide trend-one that’s now gone mainstream.