Regional U.S. > H2Orange

September 7, 2010
/ Print / Reprints /
ShareMore
/ Text Size+
“Drink water. Bleed orange. Fund scholarships” is the University of Texas at Austin’s newest slogan, thanks to its bottled water H2Orange. 



“Drink water. Bleed orange. Fund scholarships” is the University of Texas at Austin’s newest slogan, thanks to its bottled water H2Orange. Created by Texas alums and advertising execs Steve Gurasich and Tim McClure, the clear, PET bottle is shaped as a scale-model replica of UT’s Tower. Sales from H2Orange will go towards academic scholarships, fellowships and internships, with the ultimate goal of raising $1 million  annually for the next 10 years.

Launch
August 2010

Package design
Tim McClure, www.h2orange.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG