UK > Cadbury Retro packaging



Cadbury Fudge was originally launched in 1948. Cadbury Curly Wurly in 1971. And Cadbury Freddo in 1973. Because these brands first debuted decades ago, their packaging was redesigned to better reflect the nostalgia consumers have for them. Designers faced the challenge of creating unity within the confectionery range of products while increasing shelf standout. As a result, Cadbury’s Fudge, Curly Wurly, Freddo and Chomp brands got a retro makeover. For instance, blue lettering has returned to Fudge packaging and the Freddo frog character was redrawn. “It was this nostalgia that inspired the new look packs,” says Alan Gilbody, director, Slice Design. “In times of economic downturn, consumers tend to hark back to times when life was easier, summers were long and no one had a care in the world.” (Package design: Slice Design Limited, www.slicedesign.co.uk)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight