USA > U by Kotex Designer Series

August 8, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


Kimberly-Clark extends its U by Kotex range with the launch of U by Kotex Designer Series. The limited edition line features four brightly-colored patterns that reflect individual fashion trends, such as poptimistic, boho, freestyle and punk glam. When developing the design strategy, CBX was inspired by trends in the cosmetic, beauty and fashion industries, in addition to popular retail brands like Anthropologie and H&M. “These are consumers who are keenly aware of the latest fashion trends and want their style and personality reflected in the brands they choose,” says Gregg S. Lipman, managing partner, CBX. “Just as in other categories where they have opportunities to personalize their purchases, these designs give them the same experience. It’s all about creating memorable, engaging and positive interaction.”

Launch
August 2011

Package design
CBX, www.cbx.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG