USA > Crystal Light multiserve

The goal of the Crystal Light multiserve redesign was to give the packaging a more modern, contemporary look using clean, refreshing graphics. To improve shelf impact and shoppability, the product now appears in an oval canister, as opposed to the previous round canister. The oval package not only makes the product more noticeable and appealing on-shelf, but also easier to open. Plus, it carries some environmental benefits: The total impact on finished case goods means 250 tons less packaging and a 33 percent increase in shipping efficiencies. (Creative team: NiCE LTD,; Packets: Curwood Inc.,; Label: Printpack Inc.,; Canister and lid: Berry Plastics Corp.,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight