USA > GoGo squeeZ



Gone are the days of sticky fingers and messy snacking, thanks to new GoGo squeeZ applesauce. Originally created for NASA astronauts, GoGo squeeZ has been repositioned for kids with a squeezable, resealable pouch design for on-the-go snacking. The new 100 percent fruit, no added sugar range of applesauce includes packaging graphics that focus on key product benefits and flavor differentiation. A window on the secondary packaging showcases one of the pouches, allowing consumers to view the product for themselves. Text on the side of the packaging also tells consumers that, in addition to the product being healthy, its packaging is “easy to hold with little hands” and the “cap is easy to open and close.” The colorful packaging was designed to appeal to children ages three to 11 and, of course, their mothers. (Package design, brand name, positioning: Menage a trois, www.ma3agency.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

BRANDPACKAGING Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight