USA > GoGo squeeZ

August 31, 2009
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Gone are the days of sticky fingers and messy snacking, thanks to new GoGo squeeZ applesauce. Originally created for NASA astronauts, GoGo squeeZ has been repositioned for kids with a squeezable, resealable pouch design for on-the-go snacking. The new 100 percent fruit, no added sugar range of applesauce includes packaging graphics that focus on key product benefits and flavor differentiation. A window on the secondary packaging showcases one of the pouches, allowing consumers to view the product for themselves. Text on the side of the packaging also tells consumers that, in addition to the product being healthy, its packaging is “easy to hold with little hands” and the “cap is easy to open and close.” The colorful packaging was designed to appeal to children ages three to 11 and, of course, their mothers. (Package design, brand name, positioning: Menage a trois, www.ma3agency.com)

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