USA > Kimchi Blue

February 1, 2010
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When Urban Outfitters decided to expand its Kimchi Blue product line into fragrances and cosmetics, it wanted the packaging to be upscale and feminine, but also industrial and rough looking. The design features the brand’s signature metallic color, wrapped with a light blue ribbon to unify the new products with the rest of the collection. The new SKUs include a fragrance, eye shadow kit, mini lipstick kit, eye and lip palette, mini lip tin and lip balms.

LAUNCH DATE
November 2009

PACKAGE DESIGN
Maesa Studio, www.maesa.com

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