USA > Liquid Wrench



In addition to reformulating its lubricants, oils and sprays to be more effective, Liquid Wrench has repackaged its product line to be more shopper-friendly. Consumer research uncovered how the target audience, do-it-yourselfers (or DIYers), select penetrating and lubricating products, and how important it was to purchase the correct tool every time. To aid consumers in their search, each Liquid Wrench package displays a mobile code for shoppers to text from their cell phones for instant product advice. “No longer will consumers have to hunt to find a salesperson to answer their questions or guess which product will solve their problem,” says Mike Guggenheimer, vice president of marketing for Liquid Wrench. “Our goal is to enable DIYers to learn for themselves by providing accurate and timely information.” Fitting with this goal, the packaging’s new logo features the image of an “expert” carrying a wrench. (Package design: Liggett Stashower, www.liggett.com; Liquid Wrench, www.liquidwrench.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight