USA > McDonald's

January 13, 2009
/ Print / Reprints /
/ Text Size+

McDonald’s latest global package designs have shifted from a lifestyle approach to a food and ingredient-focused message. The new packaging, which rolled out in November 2008, blends text and imagery to put a “food quality” story in front of the brand’s 52 million consumers. And while there’s consistency in voice, color, type and photography, the system accommodates 21 languages in 118 countries where McDonald’s has a presence and tells the story in a locally relevant way. The rollout began in the United Kingdom, Ireland and the United States and will continue globally through 2010. (Package design: Boxer,


Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

11/18/14 2:00 pm EST

Perfecting Package Design with Digital Solutions

Brands know that good package design plays a significant role in the commercial success of a product. After all, customer will experience the packaging before they experience the product within. Have you explored all the possibilities when designing a new package, or do time restraints and other limitations get in the way from delivering perfection? Advances in digital printing and finishing technologies now allow brands to explore even wider ranges of design possibilities within their ever shrinking timelines.

Brand Packaging Magazine

brand packaging september 2014

September 2014

 The September 2014 issue features the latest on Standing out from the Crowd.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


Design Gallery Volume 11

Design Gallery Volume 11 is not just a study in good design. It’s a look at how packaging can successfully demonstrate structural and graphic innovation, make strong shelf impact, meet consumer, shopper and retailer needs and support and convey the brand story

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus