Argentina > Skip

August 31, 2009
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To keep black and white clothes as vibrant as possible, the Skip brand introduced Skip Perfect Black and Skip Perfect White powder detergent. The package uses elegant typography and clean, bright logos to present the technology behind the product. The secret behind the design is that the metallic text is actually the packaging substrate revealed. By combining a matte printing process with glossy text, the brand hopes to reinforce its premium positioning. (Package design: Rex Design, www.rexnet.com.br)

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