USA > Cimzia

UCB, a global biopharmaceutical leader, partnered with OXO, a consumer products company, to develop an easy-to-use prefilled syringe for adults with moderate to severe rheumatoid arthritis (RA) or Crohn’s disease. After research determined that self-injection was a challenge for many people with RA, UCB and OXO brought in patients to assess syringes in the marketplace as well as the UCB prototype. The resulting prefilled syringes feature a soft, non-slip finger grip, rounded finger loop for easy needle cover removal, large and soft thumb pad for the plunger and a magnified barrel for a better visual of the medication. The packaging uses Velcro for easy opening and resealing along with large, easy-to-read directions and images to instruct patients how to remove the product from its packaging and administer it. Inside the box, a plastic, large finger recess enables easy removal of the syringe.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight