USA > Orgain

December 15, 2009
/ Print / Reprints /
ShareMore
/ Text Size+
To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. The brand's packaging features a white background and prominent food photography.



To simplify consumers’ stressful and hectic lifestyles, Dr. Andrew Abraham developed an organic, ready-to-drink meal replacement called Orgain. Following through on the brand’s simplicity principles, its packaging became simplistic as well, featuring a white background and prominent food photography. The modern, clean design was made to reflect the pure, quality ingredients contained inside the package. A splash of color tops off the design, giving it an organic feel, thanks to the green color choice. “By establishing the fresh and modern look with simple photography and a splash of color, we set the stage for all of the other brand communication touchpoints,” says Tammy Vaserstein, creative principal of Moxie TM. (Package design: Moxie TM, www.moxietm.com; Cartons: Tetra Pak, www.tetrapak.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG