USA > Red Leight



Described as a drink “perfect for Hollywood celebrity bashes,” Red Leight Rosé bottles’ distinctive feature is its closure. Unlike a cork, the top zips open and is resealable, but still makes the signature “popping” noise. Red Leight bottles hold 375mL – small enough for the Hollywood club scene – and are easy to drink straight from the bottle. “Red Leight matches the energy and vitality of this exclusive community, 21 to 35 year olds in the entertainment industry who enjoy a good time and a good wine,” says the brand’s creator, Howard Leight. The wine also features new labels illustrating the nature behind the brand name.

LAUNCH DATE
January 2010

PACKAGE DESIGN
Malibu Rocky Oaks Estate Vineyards, www.maliburockyoaks.com

CLOSURE
ZORK USA, www.zorkusa.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

BRANDPACKAGING Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight