USA > Tums

January 18, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


The rise of private label resulted in Tums losing volume, so the brand looked to new packaging to increase shelf impact, create differentiation and make up the loss. The brand started off with a new logo that retained its sans-serif typeface, but added a bright, oval graphic to emphasize the brandmark. It also retained its signature blue color in its closures and labels, but enhanced each variety’s taste appeal with larger, more detailed images of the flavors. (Package design: Anthem Worldwide, www.anthemww.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG