Canada > La Seduction Eau de Parfum



When Canada’s premier lingerie retailer decided to launch its first fragrance, it knew the brand would have to reflect the store’s sexy, yet sophisticated repute. Inspired by LaSenza’s lingerie, the perfume bottle features 360-degree wrap printing resembling black lace with exotic florals. To complement the bottle, the carton reveals a hand drawn lace pattern with a garter-like brand mark wrapping around the entire package. These premium finishes were meant to convey value and quality. 

LAUNCH DATE
December 2009

PACKAGE DESIGN
Beardwood&Co., www.beardwood.com

GLASS DECORATION
Decotech, www.decotech-inc.com

EDP CARTON PRINTING
MPS, www.multipkg.com

LABEL PRINTING
Dow, www.dowindustries.com

BODY PUFF CARTON PRINTING
Balance Inc., www.balanceink.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight