Finland > Plup Lahdevesi spring water

January 13, 2009
/ Print / Reprints /
/ Text Size+
Plup Lähdevesi spring water is marketed in a donut-shaped bottle that consumers are encouraged to refill and reuse in a variety of ways.

Finland>Refill, reuse, recycle

Plup Lähdevesi (spring water) is marketed in a donut-shaped .4L bottle that consumers are encouraged to refill and reuse, in a variety of creative ways. The project is part of the brand’s overriding commitment to fund environmental initiatives. In Finland, Plup donates 10 euro cents from each bottle sold to the Baltic Sea Action Group, an organization dedicated to cleaning up the Baltic Sea. The HDPE bottle, sealed with a blue starfish-shaped cap, can be handled by existing bottle recycling machinery. The bottle is soon to be available in different colors and transparencies, and new products, such as juice, are also planned.

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus