Japan > Oi Och Matscha ready-to-drink green tea

An innovative 275mL PET bottle that contains natural water and a cap that holds matcha green tea powder.

Oi Och Matscha ready-to-drink green tea, from Japanese tea brand Ito En, is brewed from prime first flush green tea leaves, the first harvest of spring. The brisk, refreshing drink is all natural, unsweetened and contains “catechin” tea antioxidants. This innovative approach to packaging features a 275mL PET bottle that contains natural water and a cap that holds matcha green tea powder. When the cap is turned counter-clockwise, the powder falls into the bottle, which is shaken to mix it with the water, then served. The cap is dark green, allowing it to shut out more light than conventional white caps, and has a special mechanism that prevents oxygen and humidity invasion. (photo courtesy GNPD, www.gnpd.com)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight