Multinational > D-Night

November 3, 2009
/ Print / Reprints /
ShareMore
/ Text Size+


Carlsberg Baltic, the creator of D-Light beer mixes, has created a new range of beer and spirits drinks called D-Night. Clearly positioned as part of the D-Light brand, D-Night appeals to men and women between the ages of 18 and 25. “The key design cues we have taken from D-Light were the red D, the unique brand font and the tattoo effect, which are easily recognized by consumers,” says Steve Irvine at LFH. The color theme for each variety is based on the color of the beer itself. (Package design: LFH, www.lfh.co.uk)

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG