Spain > Soso salt

On the outside, consumers see oval, colorful, simplistic packaging. On the inside, they find SosoFactory’s fleur de sel in eight varieties: Natural, Black salt, Tuna roe, Herbs, Spicy, Saffron, Pink and Sweet. Each flavor features a different color and purpose. For example, the Sweet variety features purple packaging and is suggested to be used with foie gras, fresh cheese, meat and roasts. On the other hand, Black salt, which presents a slight barbecue flavor, is ideal for grilled meat, fish, vegetables and pasta. The salt is available in 100g or 1kg packages. (Package design: Eduardo del Fraile and Aurelia Gonzalez,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight