The Wm. Wrigley Jr. Company gave its Extra and Wrigley’s brands-Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley’s Spearmint-a new look with a slim, 15-stick envelope package that is more durable and portable than the prior packaging. The brands represent 30 percent of the company’s overall gum business in the United States, said Bill Perez, Wrigley president and CEO. [Package design: Kaleidoscope]
Did you enjoy this article? Click hereto subscribe to BRAND PACKAGING Magazine.
Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.