Multinational > Coca-Cola

June 7, 2011
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To celebrate Coca-Cola’s 125th anniversary this summer, markets around the world are launching commemorative bottle and can designs. Here, a few of our favorites.


Designed to evoke a sense of nostalgia, the United States released an 8oz contour-shaped glass bottle. The limited-edition design, sold in six packs, features “125 years” label panels with bubbles bursting from the bottle. In May, the brand also introduced a 1.25L bottle that is rendered in the brand’s classic contour shape; print and radio ads will be used to draw the connection between 1.25 liters and 125 years.

Package design


Across the pond, Coca-Cola fans will find a set of four original glass bottle designs packaged in a wooden crate. The reproductions include a replica of the earliest Coca-Cola bottle, the Hutchinson, which dates back to 1899 and features the iconic “Coca-Cola” script; the crown-capped, straight-sided bottle, complete with diamond-shaped paper labels, created in 1907; the brand’s Prototype bottle patented in 1915 (the result of a challenge to bottlers to create a structure that could be recognized by feel in the dark or identified lying broken on the ground); and the famous contour bottle created in 1916. The set is available exclusively at Selfridges.

Package design

Hong Kong

Inspired by the brand’s 125 years of happiness theme, renowned British graphic artist James Jarvis created a set of six limited-edition cans. Each design features Jarvis’ signature Martin character relishing in a different idea of happiness-refreshment, making new friends, sharing happiness, summer enjoyment, celebration and uplifting.

Package design
James Jarvis,

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