USA & Canada > Jones Soda

Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. 



Jones Soda and The Onion have joined forces to launch a co-branded line of limited edition sodas. Each 12-ounce glass bottle features a black and white newsprint-inspired label with a classic Onion headline and image, including “Work Friend Actually Becomes Real Friend,” “War on String May be Unwinnable” and “Novelist Strike Fails to Affect Nation Whatsoever.” The sodas, which come in green apple, root beer and strawberry lime, are sold exclusively in six-packs at www.myjones.com and www.store.theonion.com.

“The Onion and Jones share a lot of the same youthful and lighthearted fans, so it was a natural partnership”, said Mike Spear, director of marketing at Jones Soda. “We picked some of our best-selling flavors, The Onion picked their favorite headlines, and we married them together.”

Launch
January 2011

Package design
The Onion, www.theonion.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

march cover

March 2015

The March 2015 issue examines the idea of Branded by Color plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight