Multinational > Pepperidge Farm

The iconic Chocolate Chunk Crispy Cookie line is getting a redesign, returning to the original destination cities theme. 

In 1986, Pepperidge Farm debuted its Chocolate Chunk Crispy Cookie, part of the American Collection. Today, the iconic cookie line is getting a redesign, returning to the original destination cities theme. The Chocolate Chunk logo is no longer the lead communication on pack. Instead, the featured city name-Sausalito, Tahoe, Nantucket, etc.-takes center stage,  relegating “Chocolate Chunk” to the top of the bag. The cookie continues to remain the focus of the packaging, while the new, simplified typography reflects a “classic American” style. The brand also launched its newest variety, Montauk.

August 2010

Package design
Flood Creative,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight