USA > Purina ONE beyOnd

April 11, 2011
/ Print / Reprints /
ShareMore
/ Text Size+


Purina One raises the pet food bar with its newest brand, beyOnd. The natural dog and cat food features real meat, along with vitamins and minerals, whole grains, fruits, vegetables and no artificial preservatives or added fillers. In addition to its natural ingredients, the product’s package is also carefully considered. All of the bags are made with at least 92 percent renewable materials-the lining is made with a bioplastic, the paper is Sustainable Forestry Initiative or Forest Stewardship Council certified; and the package features vegetable-based soy inks. From a manufacturing standpoint, the Purina plants meet the international standard for environmental management systems (ISO 14001), and skylights and solar panels help to minimize energy consumption.

Launch
April 2011

Package design
CheckMark Communications (Nestlé Purina’s in-house creative agency), www.nestlepurina.com

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

brand packaging november 2014

Oct/Nov 2014

 The October/November 2014 issue features the latest on Creating Desire with your packaging.  You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG