South Africa > Bob's Your Uncle

September 23, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


South African winery Boer & Brit has launched Bob’s Your Uncle, a Cabernet/Merlot blend housed in 550mL brown beer bottles, complete with a crown cap. The concept, the old-school color palette, and the way the company integrated the barcode on the back label with a graphic of the brand character “Bob” takes any pretense out of consuming the wine, which the winery encourages drinkers to, like beer, enjoy it straight from the bottle. The brand’s manifesto? Carafes are boring. Box wines are lame. PET is plastic. Corks can taint. We don’t like etched graphics of old manor houses. We don’t want to drink an entire bottle of wine in a restaurant. Wine should be fun.

Launch
August 2010

Package design
Fanakalo, www.fanakalo.co.za

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

SDG