Multinational > Tequila Herradura

To celebrate Tequila Herradura’s 140th anniversary, Casa Herradura is introducing redesigned packaging. The new, square-cut glass bottle features an extended neck that is easier to hold and pour, along with an updated closure that has a smooth finish and an embossed ribbon seal. To highlight the brand’s provenance, its core icon, the metal horseshoe, and the Casa Herradura emblem are imprinted on the front panel. “The design dignifies and honors the extraordinary quality of Tequila Herradura without altering our traditional hand-crafted process and premium ingredients that tequila aficionados will continue to sip and savor,” said John Hayes, managing director for Brown-Forman Tequilas.


September 27, 2010

Package design
Hirst Pacific LTD.,; the internal design team at Brown-Forman,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

Brand Packaging Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight