- THE MAGAZINE
- CONSUMER INSIGHT
- PRODUCT PACKAGING
- DESIGN GALLERY
Heinz Tomato Ketchup is launching limited-edition glass bottles. Originally introduced in 1876, the glass bottles were available in stores until the ‘90s when they were replaced with a squeezable plastic version. The collector’s bottles will feature a unique label design that was influenced by a vintage packet of tomato seeds.“In response to consumer demand and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited-edition design that gives a nod to the product’s 135-year history,” said Noel Geoffroy, vice president of Heinz brands. The 14oz bottles will be available through August at select stores, including Walmart and Safeway.
The DuPuis Group, www.dupuisgroup.com