New Zealand > DB Export

October 27, 2010
/ Print / Reprints /
/ Text Size+

In honor of the brand’s 50th anniversary, DB Export has redesigned its family of beers. The contemporary new look pays homage to the brand’s history and creates cohesion across the range.

“It was the success of Dow Design’s rebrand of Export 33 last year that inspired a new look for the rest of the DB Export family,” says Dave Shoemack, DB Export’s marketing manager. “It revolutionized the brand, bringing it from number four to number one in the low-carb beer category.”

Similar to Export 33, Export Dry features a clear, plastic label with silver highlights. Additionally, the repackaged Export Gold label has gone back to its classic gold color palette. The original DB Export will also be available for a limited time, complete with its 1960s look and feel.

October 2010

Package design
Dow Design,

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.



Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

2/24/15 2:00 pm EST

Packaging Matters™ — Packaging Satisfaction: Why it’s on the Rise, and How to Continue the Momentum

Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.

Brand Packaging Magazine

design gallery 2014

December 2014

The December 2014 issue is our annual Design Gallery. View the gallery here or you can also read the issue at the Digital Editions.

Table Of Contents Subscribe


BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products


facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus