USA > Minute Maid

Minute Maid has redesigned its large-size Premium Orange Juice packaging, swapping its orange HDPE bottle with an ergonomic version made of clear PET.



Minute Maid has redesigned its 89oz and 128oz Premium Orange Juice packaging, swapping the former orange HDPE bottles with more ergonomic versions made of a clear, modified PET. The brand says the new, custom structure stands out on shelf and better communicates the freshness of the product. The bottles were also designed to offer a better consumer experience, with a large handle that fits four fingers comfortably and a low center of gravity that balances the weight of the package and promotes controlled pouring; they’re also designed to fit the top shelf and door of most refrigerators. The custom structure has also been extended to Minute Maid’s Lemonade and Fruit Drink 128oz sizes, though, rather than clear PET, in vibrantly colored HDPE.

LAUNCH DATE
May 2010

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

BRANDPACKAGING Magazine

april brandpackaging

April 2015

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight