Multinational > Me4Kidz
June 17, 2010
Me4Kidz relaunched its first aid kits and diapering accessories with refreshed packaging designed to appeal to a broader audience.
Me4Kidz has relaunched its first aid kits and diapering accessories with refreshed packaging designed to appeal to a broader audience. Founded by a husband and wife team, the brand launched in late 2005 with MediBag, a first aid kit for kids. The success of the anchor product spurred line extensions, including Medibuddy, a smaller, more portable first-aid kit, and Diaper Buddy, a slim case packed with diapering essentials. As time passed, however, the look and feel of the packaging needed to be revisited to catch up with business momentum. The redesign had the goal to restage the brand in a way that more closely resonated with kids and moms. Save for the first aid kit handles, the products are made of recycled plastic (a mix of post-consumer, post-industrial and post-medical plastics). Kits are assembled by members of the disabled community, to which Me4Kidz gives back a portion of each sale. Me4Kidz products are available in more than 10 countries, and are sold in Target, Babies R Us and Toys R Us stores in the United States.