Global > Cutty Sark



Packaging for Cutty Sark Blended Scotch Whisky has been redesigned with a focus on key equity elements: the Clipper ship icon, the vibrant yellow color and the Cutty Sark typestyle. The original Clipper ship, drawn in 1923 and updated only once in the last 88 years, has now been revised with a sense of “momentum” against the brand’s bold yellow, which has been brought onto the front label for high visibility. The green glass bottle has been embossed with key messages, including the call to action, “Our actions define who we are,” which will be the rallying cry for the brand into the next few years. “The future is looking bright,” says Jason Craig, global brand controller for Cutty Sark. Bottles will start to arrive on shelves around the world over the next two months.
 
Launch: Global rollout begins October 2011
 
Package design: Pearlfisher
[Creative director: Natalie Chung; creative partner: Jonathan Ford; design director: Ian Firth; senior strategist: Rory Fegan; head of words: Sylvie Saunders ]

Did you enjoy this article? Click here to subscribe to BRAND PACKAGING Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

10th Annual Packaging That Sells Conference, Chicago, October 2012

Posted Date: October 29, 2013

BRANDPACKAGING’s packaging conference returned for a tenth year with a focus on a single message: Make It Matter.

4/21/15 1:00 pm EDT

Smart Packaging for the Smartphone Era: Changing the way consumers and brand owners interact with products

Are you a brand marketer looking for fresh, innovative ways to interact with your customers at retail AND post-purchase? Or a product innovator seeking alternative means to counteract product tampering in the supply chain? Look no further.

Brand Packaging Magazine

april brandpackaging

2015 April

The April 2015 issue focuses on Sustainability plus much more. You can also read the issue at the Digital Editions.

Table Of Contents Subscribe

THE BRAND PACKAGING STORE

BP_DGCover2014.gif
BRANDPACKAGING Design Gallery Volume 12

Design Gallery is a design annual with a global perspective on the best consumer packaging turned out in 2014.

More Products

STAY CONNECTED

facebook_40.png twitter_40px.png  youtube_40px.pnglinkedin_40px.pnggoogle plus  

Consumer Insight

Interesting tidbits on specific demographics and consumer packaged goods in expanded infographic form as well as articles on new industry research and trends.

consumer insight